New · Tafkiro AI v2 ships predictive cash-flow forecastingRead the release →
Commerce Commerce · Tafkiro Module

Marketing & Campaigns.

B2B and B2C campaign management, email marketing, lead nurturing, segment-based targeting, and campaign ROI measurement — all connected to the CRM and Accounting modules so marketing spend and pipeline contribution are visible in one place.

← All modules
Commerce module
Marketing & Campaigns
12
Key features
3
AI capabilities
Features

What Marketing & Campaigns covers.

12 capabilities across 4 functional areas — all on the same database, sharing one record for every transaction, customer, and vendor.

Campaign Management
3 capabilities
Campaign planning and calendar
Campaign calendar across email, WhatsApp, events, and paid channels. Campaign briefs, target segments, budget, and KPIs defined before execution; approval workflow before launch.
Multi-channel execution
Email, WhatsApp broadcast, and SMS campaigns executed from one campaign record. Channel performance tracked side by side; next campaign channel-mix informed by previous results.
Budget management
Campaign budgets set and tracked against actual spend. Overspend alerts before the threshold is breached; budget vs actual by channel and campaign type updated in real time.
Email Marketing
3 capabilities
Email builder and templates
Drag-and-drop email builder with responsive templates. Brand-compliant template library; personalisation merge fields populated from the CRM contact record.
Segmentation and targeting
Dynamic segments built from CRM data: industry, deal stage, geography, purchase history, and engagement score. Segment refreshes automatically as contact records update.
A/B testing
Subject line, sender name, and content block A/B testing with configurable test size and win metric. Winner deployed automatically to remaining list on configured threshold.
Lead Nurturing
3 capabilities
Drip automation sequences
Multi-step nurture sequences triggered by lead source, form submission, or deal stage. Time-based and behaviour-based branching; sequences pause when a sales rep engages the contact directly.
Lead scoring
Behavioural lead scoring from email opens, website visits, content downloads, and form fills. Score thresholds trigger CRM assignment to sales — marketing qualifies, sales closes.
Re-engagement campaigns
Dormant leads (no activity in 90+ days) identified automatically. Re-engagement sequences with different messaging from the nurture stream; unresponsive contacts suppressed from future campaigns.
ROI & Analytics
3 capabilities
Campaign attribution
Revenue and pipeline attributed to the originating campaign via CRM opportunity tracking. Multi-touch attribution available: first-touch, last-touch, and linear across the customer journey.
Email analytics
Open rate, click rate, bounce, and unsubscribe tracked per campaign and per send. Engagement trends over rolling 12 months; deliverability health dashboard per sending domain.
Marketing contribution to pipeline
Marketing-sourced and marketing-influenced pipeline visible in the CRM revenue report. Finance sees marketing spend and pipeline generation side by side — campaign ROI calculated from actual closed revenue.
Tafkiro AI

How AI works inside Marketing & Campaigns.

Every AI capability runs continuously in the background. Outputs surface inside your normal workflow — approvals, queues, alerts — where your team already works. Nothing to open, nothing to trigger.

/ 01
AI send-time optimisation
Runs continuously across all transactions in this module.
/ 02
Predictive lead scoring
Runs continuously across all transactions in this module.
/ 03
Content performance forecasting
Runs continuously across all transactions in this module.
Same platform

Modules that integrate with Marketing.

Every module shares one database. Data posted in Marketing & Campaigns is immediately visible to these modules — no sync, no API bridge, no reconciliation.

Ready to see Tafkiro
in action?

Book a personalized demo with our enterprise team. We'll show you how Tafkiro works for your specific industry, your specific scale, and your specific operations.