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Commerce Commerce · Tafkiro Module

Loyalty & Rewards.

Customer loyalty and rewards run natively inside the platform — points and tier programs, a redemption catalog, gift cards and store wallet, referrals, and segmented member engagement.

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Commerce module
Loyalty & Rewards
What changes

Because it sits on the same ledger as sales, POS, and finance, reward liability posts to the GL in real time and every redemption reconciles automatically — no bolt-on loyalty app to sync.

12
Key features
3
AI capabilities
Features

What Loyalty & Rewards covers.

12 capabilities across 4 functional areas — all on the same database, sharing one record for every transaction, customer, and vendor.

Programs
3 capabilities
Points & tier programs
Points-per-spend, tiered membership (silver/gold/platinum), and stamp/punch cards configured per brand. Tier thresholds, benefits, and expiry rules enforced automatically; members move between tiers on qualifying activity without manual review.
Coalition & multi-brand
One member wallet across multiple outlets, brands, or franchisees. Points earned at any location redeem at any location; inter-brand settlement of reward liability tracked automatically for franchise networks.
Promotions & campaigns
Double-points windows, bonus-point offers, and time-boxed promotions scheduled in advance. Promotion cost and incremental spend measured per campaign — not estimated after the fact.
Earning & Redemption
4 capabilities
Rules engine
Earning and redemption rules by product category, channel, day-part, and member segment. Exclusions, caps, and minimum-spend thresholds enforced at the point of transaction — POS, e-commerce, or invoice.
Redemption catalog
Reward catalog of discounts, free items, vouchers, and partner rewards with points cost and stock. Redemptions decrement points and inventory in the same transaction; fulfilment routes to the outlet automatically.
Gift cards & store wallet
Issue, top-up, and redeem gift cards and prepaid store wallets with full balance tracking. Outstanding balances carried as a GL liability; breakage recognized per policy on expiry.
Referral program
Member-get-member referrals with reward on qualified first purchase. Referral attribution tracked end to end; fraud checks flag self-referral and circular referral patterns before reward issues.
Member Engagement
3 capabilities
Member portal & app enrolment
Self-service member portal and omnichannel enrolment at POS, checkout, WhatsApp, or web. Single member profile consolidates every transaction across outlets and channels — no duplicate accounts.
Segmented offers
Automated triggers for birthday, anniversary, lapsed-member win-back, and tier-upgrade nudges. Offers delivered by the member's preferred channel; response and redemption tracked per trigger.
Feedback & NPS capture
Post-purchase feedback and NPS tied to the member record and the specific transaction. Detractors route to service recovery; scores roll up by outlet and brand for operations review.
Analytics
2 capabilities
RFM segmentation
Members segmented by recency, frequency, and monetary value, updated after every transaction. High-value and at-risk segments surface automatically to drive targeted campaigns.
Program ROI & liability
Incremental spend from members vs non-members, redemption rate, and program cost tracked per brand and outlet. Outstanding point liability and forecast breakage reported for finance at any date.
Tafkiro AI

How AI works inside Loyalty & Rewards.

Every AI capability runs continuously in the background. Outputs surface inside your normal workflow — approvals, queues, alerts — where your team already works. Nothing to open, nothing to trigger.

/ 01
Churn prediction
Runs continuously across all transactions in this module.
/ 02
Next-best-offer recommendation
Runs continuously across all transactions in this module.
/ 03
Reward liability forecasting
Runs continuously across all transactions in this module.
Same platform

Modules that integrate with Loyalty.

Every module shares one database. Data posted in Loyalty & Rewards is immediately visible to these modules — no sync, no API bridge, no reconciliation.

Ready to see Tafkiro
in action?

Book a personalized demo with our enterprise team. We'll show you how Tafkiro works for your specific industry, your specific scale, and your specific operations.